It is really hard to do outreach if no one knows who you are.

'It's really hard to do outreach, if no-one knows who you are.' This was a striking quote from Adam Robinson (no relation) in this excellent event: https://lnkd.in/e87Ng49t Adam's trifecta for B2B growth is: - Become a resource centre - Outreach - Retargeting Most AE tools give you lots of data, channels, sequencing, CRM integration and all that is really important. However the effect of outreach is multiplied if you are known and respected. What makes people open an email? Sender, subject line and pre-header text. There is a huge opportunity for AEs to make a massive difference by building their own personal brands. But you need a plan and a process. You need your own content strategy, marketing calendar, designer and copywriter, not to mention videographer. Crazy right? Well that's where AI can help. I'm working on all this for AEBuddy. Exciting times!